Contact Information

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Short Bio

David Siegel is the world's first web designer, author of five books on the web and business, and he has started 23 companies, including Studio Verso, one of the world’s first digital agencies, which was sold to KPMG. His most recent book, Pull, describes shift from powerful companies to powerful consumers. In 2016, David was a candidate for the Dean of Stanford Business School. In July 2017, Siegel led a team of volunteers to a successful ICO of the Pillar Project, raising over $20 million. He is also Chairman of 20|30, a start-up in the FCA sandbox that is testing the primary issuance of tokenised equity.  

Long Bio

Web pioneer, author, and serial entrepreneur David Siegel is the Founder and Chairman of the Pillar Project and Founder of 20|30. David received a math degree from the University of Colorado at Boulder and a master's degree in computer science from Stanford. He was the first employee of Pixar after Steve Jobs founded the company in 1986. He soon left to begin a life of entrepreneurship in Silicon Valley. There, he created one of the world’s bestselling fonts, the Tekton typeface, which was sold by Adobe. He also created the Graphite and Zapfino fonts. In 1995, he wrote Creating Killer Web Sites, the first book on web design and a world-wide bestseller. He started Studio Verso, one of the world's first digital agencies, and sold it to KPMG in 1999. He wrote Secrets of Successful Web Sites and Futurize Your Enterprise before moving to New York City to work on the semantic web.

In 2010, David's book Pull described a world in which we use data very differently than we do today. Pull book serves as the blueprint for the Pillar project.

He spent five years building a body of work he calls Business Agility, which you can learn about on his web site and YouTube channel. In 2016 he was a candidate to be the next Dean of Stanford and Warwick business schools.

David co-founded in early January, 2017. Hundreds of people from around the world found the site and joined the community. The CryptX index was the first project they worked on, and the Pillar Project was the second.

After the successful ICO, David brought the team to Poprad, Slovakia, to build community relationships. He then published The Token Handbook and became an active speaker and thought leader on the need for equity tokens and tickets. The Pillar Project now has a growing team of people working to build the foundation envisaged in David's writing.

At 20|30, David is working with his expanding team on a portfolio of new products including the CryptX index token, blockchain-based prescriptions, the Token Factory ICO onboarding service, and much more. He gives speeches at conferences around the world and does consulting for a few select clients.


"David is an absolutely brilliant speaker! Profound in thinking, yet entertaining in delivery. Our audience was mesmerised with his performance."

Max Studennikov
Founder of Crypto Challenge Forum

"David Siegel is a superb public speaker and one of the few people who is able to articulate a clear vision of what blockchains and tokenisation will mean for our future society and the way we do business, whilst not losing his audience in jargon. I always enjoy hearing him speak and seeing him bring the audience to life with his unique way of thinking." 

Helen Disney
CEO, Unblocked Events and Founding Partner, Dots Ventures



Blockchain Week, London 
Oxford Blockchain Foundation, London
Cryptossets Regulation and Compliance Conference, London 

Changes, Amsterdam
Blockchain and Retail, Barcelona
Blockchain Alternative Investment Conference, London
Hedge Connection Investment Summit, New York City
Pillar Project Annual Event, Vilnius, Lithuania
HMRC Event on Tax Policy, London
Panel at the EU Parliament, Brussels
Blockchain International Show, London
Stable Coin Conference, Budapest
YPO Blockchain Seminar, Geneva

Introduction to Blockchain and Ethereum, Google Campus, London
Introduction to Blockchain and Ethereum, Rise Accelerator, New York City
Pillar Project Annual Event, Poprad, Slovakia
Blockchain Week, London

Introduction to Blockchain and Ethereum, Google Campus, London